VC SKUAST- J for branding of farmers’ produce for making them Atmanirbhar

STATE TIMES NEWS
R S PURA: Prof J P Sharma, Vice Chancellor, SKUAST Jammu inaugurated “an outlet for sale of Abdullian milk cake” at Faculty of Veterinary Sciences and Animal Husbandry, R S Pura, Jammu, which also exemplifies vividly “Vocal for local”.
On this occasion Prof J P Sharma, Vice Chancellor SKUAST Jammu briefed that we are surplus on raw production of milk especially in the R.S.Pura belt and dairy farmers are not fetching the optimum price of their produce. Therefore, dairy processing should be the mandate of dairy farmers which not only enhances their income but the consumer will also get the pure and hygienic milk product to fetch value for their money. The outlet not only provides a new marketing linkage of Abdullian milk cake to city of Jammu, but also the urban population has the easy access to calcium and iron enriched milk cake. He declared that University will soon launch a campaign to popularize the Government schemes linked to Agriculture and Animal Husbandry under ‘Aatmanirbhar Bharat.’ Dr M S Bhadwal, Dean of the FVSc& AH SKUAST-J on the occasion impressed upon further enhancement of Abdullian milk cake in terms of both quality and quantity.
Dr. Arvind Kumar, Asstt Prof., of LPT, FVSc& AH, on the occasion, stressed upon significance of food safety and regular check on the quality and quantity of Abdullian milk cake processing and packaging. Dr S K Gupta, Director Extension, Dr Rajesh Katoch, Dean Student Welfare SKUAST-J, Heads of Divisions of Faculty of Veterinary Sciences and Animal Husbandry, Sr Scientist and Head KVK Jammu, Sarpanch of Abdullian along with many progressive farmers of the area were also present on the occasion.