STATE TIMES NEWS JAMMU: Principal Secretary, Information Department, Rohit Kansal, on Friday chaired a meeting to finalize the Media Plan regarding the forthcoming ‘Back to Village-2’ (B2V2) programme. The meeting was attended by Director Information and Public Relations Dr. Syed Sehrish Asgar, Joint Director Information, Jammu, Naresh Kumar, all Deputy Directors, Information Officers and other concerned officials of the department. The Principal Secretary, while reviewing the media plan, said that the flagship programme is an important project of the government as it represents the institutionalization of ‘Back to Village’ (B2V) programme. While reviewing the performance of department, Rohit Kansal complimented the department for the achievements made during the first phase of B2V. He termed the department as a vital entity of the government which acts as an interface between government and the people. The Principal Secretary said that B2V2 is more intense than the earlier phase as it is mainly aimed at empowering Panchayats, follow up of B2V1, 100 percent coverage of beneficiary oriented schemes and doubling income of rural people by giving more impetus to rural economy. Regarding the media plan, Kansal directed the concerned authorities to set up a control room for analyzing the information received from the ground besides deploying a dedicated team of officers for timely dissemination of information regarding B2V2. Principal Secretary further directed for optimal use of social media in order to multiply the reach of B2V2 across the length and breadth of the country. In this regard, he asked for engaging a dedicated Social Media team. Director Information apprised the meeting of the media plan for the flagship B2V2 programme through a presentation.
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