STATE TIMES NEWS JAMMU: To achieve complete financial literacy of the entire population and to enhance the livelihood options for the people, who have been traditionally left out of such endeavours, Finance Department of J&K is going to launch a mass outreach campaign for financial inclusion in close coordination with Union Territory Level Bankers’ Committee (UTLBC) in the Union Territory of J&K.
“The campaign shall be run by all the banks operating in UT including NABARD, and will endeavour to link up Self Help Groups (SHGs), Farmer Producers’ Organisations (FPOs) and Aggregation to act as agents of transformation. Efforts shall be redoubled to increase enrolments under Pradhan Mantri Jan-Dhan Yojana (PMJDY), Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), Pradhan Mantri Suraksha Bima Yojana (PMSBY), SUPI, Mudra Loan, APY etc. Under PMJDY, PMSBY and PMJJBY targets have also been assigned to the banks to reach milestones of 22 lakh accounts in PMJDY and 8 lakh and 4 lakh enrolments under PMSBY and PMJJBY respectively by the end of campaign,” reads the circular issued by Finance Department, J&K.
As per circular, to reach out to all the segments of the population in each district, all Lead District Managers across the UT of J&K have been advised to organise special camps during the campaign period to push credit growth and enhance enrolments under different Social Security Schemes in the district.
“To ensure that the outreach campaign effectively touches the life of every person in J&K and achieves its stated objective, all DDCs are advised to extend full cooperation to LDMs in organising Special Camps during the campaign in their Districts and also involves PRI functionaries like Panchs, Sarpanchs and BDC Chairmen to spread awareness amongst the people about the different financial inclusion Schemes of Government of India and Union Territory,” it added.
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