STATE TIMES NEWS
NEW DELHI: Vinod Cookware, one of the leading Kitchenware Brands in India, ropes in the very versatile and talented Mandira Bedi as the Brand Ambassador. Like the multitasking Women in Indian Kitchens Mandira Bedi too brings in the versatility to the Brand, from being an actor and TV show presenter to being a cricket analyst and Sports’ ambassador, from a PETA supporter, to a Saree designer, homemaker and mother to the style icon Mandira Bedi has inspired today’s women in more than one way possible.
Launching the first leg of the Campaign with its latest TVC which resonates with the Brand Line ‘Jo Bhi ho Khana Vinod mein hi Pakana’ Vinod Cookware plans to ascertain the fact that ‘How the right Cookware determines the healthy Diet’ which seemed fitting with Mandira Bedi, a true fitness enthusiast who could effortlessly convey the importance of staying healthy and eating right to the consumers. Indeed her fitness and diet gets decoded with Vinod Cookware. The Latest TVC reflects her personality and energy which undeniably finds great synergies with the Brand Vinod Cookware. No other Brand endorser is as synonymous as Mandira Bedi.
Commenting on the association Mr. Sunil Agrawal Director, Vinod Cookware says, “We are very happy to introduce Mandira Bedi as the Brand ambassador for our cookware business. She is indeed the perfect representation of everything that the Brand Vinod stands for! With her many avatars- the power woman Shanti, the adventurous fear-factor contestant and unafraid cop of 24, she connects well with the Indian homemaker and youth alike. Considering all of this and more, we believed Mandira was just right, the intelligent choice for Vinod cookware”
Speaking on her association with the Brand, Mandira Bedi said, “Well I think a brand fit is very important when you associate yourself with a brand and I am a foodie, with that I have to be infront of cameras as well, so I have take care of myself, so eating healthy is also very important. So food and good health, go hand in hand and as far as food and eating right healthy is concerned what better fit than Vinod Intelligent Cookware because it’s about eating don’t forget but healthy eating”
Apart from the launches and promotions of Vinod Products, Mandira Bedi shall also be involved actively with brand and product communication across all media platforms. Vinod Cookware also plans to run a 360 degree marketing campaign on Pan India Level.
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