‘Make in India’ or the growing mobile phone market which attracted Samsung to open its largest manufacturing facility in Noida has propelled India as the second largest manufacturer. India is attracting overseas smartphone manufacturers like never before with incentives to make locally as the US and Chinese markets have reached saturation point. The influx has goaded domestic companies such as Micromax and Intex into redoubling efforts to garner market share as they seek to close the gap with market leader Samsung Electronics. The company also would be exporting 30 per cent of mobiles manufactured in India to compete with Chinese manufacturers. The new facility will add on to the job creation as the number of factories making mobile phones increases. The fast growing Indian economy offers unlimited opportunities to the manufacturer and people alike. Make in India is not just part of economic policy but it is a commitment for increasing bilateral ties especially with south-east Asian countries. Compared to ’90s when the economic reforms initiated by Congress ministry headed by Manmohan Singh and mobile telephoney was introduced revoked wide criticism today India has 40 crore smartphones in use and 32 crore people using the broadband Internet. Cheaper mobile phones, high-speed Internet, and cheap data transfers have enabled transparent and quick service delivery. Today urban areas , railway stations have free Wi-Fi hotspots which have helped people transact business and communicate faster. But still impediments are there which have to some extent hampered the expected growth. One of the major reasons the smartphone hasn’t been able to penetrate rural or smaller cities is because of language as most of the commands are in English. You need to have the regional languages based operational system like Chinese and Russians have, recently some of the players have understood the importance of regional languages. This could be one of the reasons why even today after so much of proliferation of information technology still over a billion Indians don’t yet have a smartphone.
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