STATE TIMES NEWS
SRINAGAR: ‘Sargoshiyan’- feature film with a plot revolving around Kashmir – got premiered here yesterday at the banks of the famous Dal Lake in Sher-i-Kashmir International Conference Complex (SKICC). The film has been entirely shot in Kashmir.
Member Parliament and Patron National Conference, Dr Farooq Abdullah, Minister for Education Altaf Bukhari, MoS for Health, Asiya Naqash, J&K Bank Chairman and CEO Parvez Ahmad, Greater Kashmir Editor-In-Chief Fayaz Kaloo and top management of the bank attended the screening of the film in the jam-packed auditorium of SKICC besides huge gathering of people from all walks of life including arts and media. It was the first Bollywood film to have got premiered in Kashmir.
Dr Farooq Abdullah spoke briefly after the screening of the film, wherein he talked about strong social values that existed in the State and hoped to regain those values as was screened in ‘Sargoshiyan’.
Commenting on the bank’s association in the film Chairman Parvez Ahmad said, “J&K Bank got associated with ‘Sargoshiyan’ in the backdrop of being a responsible corporate citizen of the J&K State.”
“It all happened when the film maker, Imran Khan approached us with the concept of the film which highlighted state’s ethos and Kashmiriyat. Besides, it presented an opportunity for the bank’s brand promotion and also bring fresh scenic places on the Valley’s tourist map. Despite all odds ‘Sargoshiyan’ has successfully captured the unexplored beauty of the Valley, for which I appreciate the will and commitment of the team. I hope that the movie does help in unburdening of the hugely skewed perception about this place in the country,” he added. “Above all the film promotes Kashmir as a safe destination to travel and bringing soul of Kashmir to the forefront in terms of unmatched and unexplored scenic beauty as well as rich values of Kashmiryat,” he said. In addition, the film provided a platform to the local artists to showcase their talent.
“I hope the film attracts and encourages nature lovers and tourists across the country to visit these new and safe destinations thereby boosting the tourism industry of Kashmir”, he added. He hoped that the film would encourage other film makers to shoot their projects in the scenic lap of Kashmir.
However, despite the two decades of turmoil here, at least 22 major films were picturized during the last 25 years in Valley which included few blockbusters like Mission Kashmir, Haider, Mohabatain, Highway, Jab Tak Hai Jaan and Bajrangi Bhaijaan.
J&K Tourism Department hosted the dinner for the premiere participants at Royal Springs Golf Course.
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