The two week cleanliness drive culminated on October 2 coinciding with Mahatma Gandhi’s Birth Anniversary looks to have lost its steam and now it appears to be a political gimmick just to show concern over the growing mount of garbage we see on the roads and streets emanating everlasting foul smell, insects and flies. This comes after heavy spending on publicity through various mediums including the social media to reach out to the target group. Unfortunately things have not changed much on the surface. Today nobody holds close to the chest the famous brand of the campaign ‘broom’ that has become an abandoned child. There are no photo ops where all and sundry who matter had swept the already cleaned surface by wearing gloves and masks. That is for the cleanliness. It has been three years since Prime Minister Narendra Modi launched the campaign at New Delhi. Country has been observing the Swachh Bharat Mission every year with new slogans like this year it was ‘Swachchta Hi Sewa’. The very purpose of the mission has not made a bit of change in our concept of littering. We do it lavishly and with impunity having no remorse of civic responsibility. So far the laws have remained blind to the penalisation part. Unless and until government frames strict laws with heavy penalty component and sincere implementation people are not going to change an inch. Even Prime Minister Narendra Modi had said the target of a ‘Clean India’ cannot be achieved by 1,000 Mahatma Gandhis, one lakh Narendra Modis and all the country’s Chief Ministers coming together but by the unity of its 125 crore people. The country had come a long way since but a lot remained to be done before the Clean India target could be achieved. There was need for introspection if the programme had not gained the desired momentum notwithstanding the support from these sections, he had stressed.
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