State Times News BHADARWAH: After a record 15,000 pilgrims paying obeisance at historic Subar Nag temple yesterday, today 9,000 devotees converged at Ancient Nagni Mata Temple on the occasion of Baisakhi, however people rued Jammu and Kashmir Tourism (JK Tourism) Department in general and Bhadarwah Development Authority (BDA) in particular for not promoting these pre historic events under pilgrimage tourism. Nagni Dhar, named after the serpent goddess Nagni Mata is located in dense forest, 8 Km from Bhadarwah town and traditionally hundreds of devotees converge every year on the eve of Baisakhi to pay obeisance at 800 year-old temple since time immemorial. Bhadarwah Valley, besides its mundane beauty of snow peak mountains, lush green high altitude meadows and numerous fresh water bodies is also famous for its unique Nag culture and according to local faith Nagni Mata is a major symbol of this ancient culture. After Union and State governments decision to promote Bhadarwah as a major tourist destination and to give it a practical shape, Bhadarwah Development Authority was established, since then people have been demanding that to attract more tourist and to make it a round the year affair, ancient and unique festivals and fairs should be brought under the ambit of pilgrimage tourism. “It is really unfortunate and uncalled for on the part of BDA and JK Tourism department that Bhadarwah despite having tremendous scope for pilgrimage tourism is not being promoted at any forum. Despite repeated requests they did not even installed hoardings to attract and welcome pilgrims visiting these historic events, which shows their non seriousness and pathetic attitude towards promoting tourism in Bhadarwah, ” said Manoj Kotwal, a tourism player of Bhadarwah. “During my official assignment, I came to know about this ancient temple and after visiting here I was taken completely off guard to see the mystic beauty of this place and to add charm to this place, ancient Temple which houses mesmerizing idol of goddess Nagni,” said Ghansham N Jha, a devotee from Delhi. “During a meeting with BDA, CEO showed a lot of interest and enthusiasm to project and promote ancient Subar Dhar and Nagni Mata Baisakhi festivals this year, but all his excitement fizzled out as leave alone to promote the event in print and electronic media, they even not installed a single hoarding or used social media to attract tourists and they are announcing from the rooftop that they will make Bhadarwah as all weather tourist destination. Is this the way they attract tourist?, ” said Dhananter Singh, Executive Committee member of Nagni Mata Sang.
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