STATE TIMES NEWS
BHADARWAH: After a record 17,000 pilgrims paying obeisance at historic Subar Nag Temple, 11,000 devotees converged at Ancient Nagni Mata Temple on the eve of Baisakhi, however people rued Jammu and Kashmir Tourism (JK Tourism) Department in general and Bhadarwah Development Authority (BDA) in particular for not promoting these pre historic events under pilgrimage tourism.
Nagni Dhar, named after the serpent Goddess Nagni Mata, is located in dense forest, 8 Km from Bhadarwah town and traditionally hundreds of devotees converge every year on the eve of Baisakhi to pay obeisance at 800 year-old temple.
Bhadarwah Valley, besides its mundane beauty of snow peak mountains, lush green high altitude meadows and numerous fresh water bodies is also famous for its unique Nag culture and according to local faith Nagni Mata is a major symbol of this ancient culture.
Besides common devotees and tourism players, members of Nagni Seva Sang, who volunteer to make all the arrangements for thousands of visiting devotees are also up in arms against BDA and JK Tourism Department for their false promises and complete failure to promote the ancient pilgrimage.
“During a meeting with BDA, CEO showed a lot of interest and enthusiasm to project and promote ancient Subar Dhar and Nagni Mata Baisakhi Festivals this year, but all his excitement fizzled out as leave alone to promote the event in print and electronic media, they even had not installed a single hoarding or used social media to attract tourists and they are announcing from the rooftop that they will make Bhadarwah as all weather tourist destination. Is this the way they attract tourist?, ” said Dhananter Singh, Executive Committee member of Nagni Mata Sangh.
When contacted CEO BDA, Rajinder Prasad Khajuria said, “due to our busy schedule with the minister, we were unable to promote these ancient festivals of historic importance in a proper way, but yesterday I alongwith DDC and ACD Doda after visiting Nagni Mata have made a comprehensive plan and decided to host and promote both Subar Dhar and Nagni Mata festivals in a big way from next year. “
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